How Do Animated Explainer Videos Tweak a Marketing Campaign? - Glowza Digital

How Do Animated Explainer Videos Tweak a Marketing Campaign?

When it comes to marketing, there are various tools that marketers can use to promote products and services. Nevertheless, video marketing surpasses all when it comes to the effective promotion of products or services. In addition, animated marketing videos are a novel yet interesting way of promotion. These videos are beneficial to create in a number of ways provided that everything goes according to the plan. In other words, a video animation is a powerful tool for branding that many businesses rely on these days. Furthermore, businesses can fine-tune their marketing campaigns if they make explainer videos a part of their marketing campaigns.  

Logo and Animating It

How Can Video Animation Fine-Tune Your Marketing Campaign?

Video animation can fine-tune your marketing campaign in the following ways:

1. Provide Your SEO (Search Engine Optimization) with a Boost:

All you need to do to give your SEO a boost is that you produce an animated marketing video. Then, you can embed that video on the home page or landing page of your website. If you have a video on your website, it will encourage visitors to stay on your website for a long period. As a result, your ranking on the search engine will improve, and your website will rank higher eventually.

In addition, you can help your brand get even more exposure if you upload your video on YouTube. It will also aid you in ranking higher on Google search results. How? Because YouTube is the most popular video-sharing platform we have today, with over 2 billion users. However, it is also important that you choose a custom animated YouTube thumbnail for your video. It will encourage YouTube users to click on your video and help your video rank higher, too.

Moreover, you should know that video and SEO go hand in hand when it comes to reaching the masses. You can tweak your marketing campaign and also improve your SEO rankings with a one-of-a-kind marketing video for your business. Therefore, you should make an animated marketing video if you have not yet one to fine-tune your marketing campaign.

2. Increase Traffic to Your Website:

According to a study, “you can 50 times easier rank 1 on the search engine with a video.” Publishing your marketing video on YouTube plus investing in SEO can help you accomplish a higher rank on Google. Besides, you can utilize animated explainer videos on different platforms to increase traffic to your website. For instance, you can use them in your email newsletter, blog posts, and social media to bring more traffic to your site.

However, the question is: How can you increase traffic to your website with an explainer video? You can do it if your short yet interesting explainer video is SEO-optimized. In other words, you should make a video in a way that search engines can recognize easily what it is for. You can help search engines recognize your video while giving your video a title as per keywords that users search for. You can bring incredible traffic to your website with a well-optimized marketing video.

3. Improve Your Social Media Efforts:

Animated explainer videos are the best medium to get your business message across, in a straightforward yet interesting way. Consumers have a short attention span nowadays. Further, they love browsing social media platforms and watching short animations on social media in silent mode. Placing your animated explainer videos can improve your social media efforts as they are versatile and engaging to watch. These videos instantly attract viewers on social media and encourage them to share with their social circle. Hence, using these videos on social media platforms will eventually boost your marketing efforts on social media.

4. Help Your Business Increase Conversions:

Customers spend 100% more time on landing pages with a video unlike other types of landing pages. Moreover, it is no secret that an animated video increases conversions for a business. You can generate more leads if you place an animated explainer video on your website. Moreover, explainer videos help businesses increase conversions due to their short and high attention span. Thus, it is a good idea to place an animated explainer video on your website and increase your conversions.  

5. Draw More Attention to Your Business If You Get the Length Right:

According to research, “the attention span of viewers on YouTube is 63 seconds.” 63 seconds are a little over a minute, and it is still enough time to get your message across. Besides, the animators recommend businesses keep the length of explainer videos to 30 to 90 seconds. Furthermore, the animators also charge businesses the animation cost per minute. Moreover, the cost of hiring an animator also depends on video duration besides some other factors. Anyway, you can successfully attract an audience to your business if you keep the length of your marketing video right.

6. Help You Effectively Deliver Your Business Message with Cartoon Animation:

It may surprise you to hear that cartoon animation has exploded video marketing these days. Probably, it is due to the reason that people associate cartoons with fun and childhood memories. It is clear that people love to watch cartoons. Moreover, cartoon animation is a fun and unusual way to get your business message across. You can deploy cartoon animation in your marketing video to captivatingly deliver your business message to the audience. Besides, creating simple cartoon animation for marketing won’t cost you an arm and a leg.

Conclusion

Nowadays, marketers have various tools to promote their products and services. Furthermore, animated explainer videos are a powerful tool to tweak a marketing campaign. Making these videos a part of your marketing campaign can fine-tune it in the following ways:

1.    Provide Your SEO (Search Engine Optimization) with a Boost
2.    Increase Traffic to Your Website
3.    Improve Your Social Media Efforts
4.    Help Your Business Increase Conversions
5.    Draw More Attention to Your Business If You Get the Length Right
6.    Help You Effectively Deliver Your Business Message with Cartoon Animation

To finish, it is important that you choose the right animator to create a one-of-a-kind animated marketing video that will set you apart from the competition.

FAQS

1. Why Are Animated Videos Effective for Marketing Purposes?

First of all, animations that animated explainer videos have, capture customers’ attention quickly. These videos allow businesses to easily communicate to customers how their products and services work. Customers better retain the information businesses want to convey to them after watching these short videos for marketing. Further, customers generally take the right action that businesses want them to take when they like video explainers for marketing. Hence, explainer videos prove highly effective for businesses.

2. What Are the Characteristics of the Best Marketing Video Explainers?

The best explainer videos for marketing share certain things in common, which we have mentioned below:High-quality marketing video explainers are of short duration, generally 30 to 90 seconds.These videos help businesses explain complex concepts to customers engagingly and successfully with breakdownsMost importantly, the best explainer videos for marketing are interesting to watch.

3. Where Can I Use Animated Explainer Videos?

Animated explainer videos are an effective tool for promotion for businesses. Further, businesses can deploy these videos in various places, such as their websites’ home page, trade shows, social media platforms, and more. What makes these videos highly effective is their shareability. For the same reason, social media users often share these videos among their circles, which ultimately boosts business brand awareness.

4. What Is the Ideal Length for an Animated Explainer Video?

The ideal length for an animated explainer video is at least 30 to 90 seconds and 2 minutes at most. In any case, the shorter the explainer video you create, the better it is. It is because viewers can retain more information after seeing videos of a short length than long. Besides, these videos must have a clear Call to Action (CTA) at the end when you use them for marketing.

5. What Are Some Good Tips on Creating a Killer explainer Video for Marketing?

The following are some great tips for creating a killer explainer video:Make sure you set your goals clearly concerning what you want to accomplish with your video.Come up with a brief script for your video.Do your research first concerning the animation style that will suit your needs the bestMake sure to use a professional voice-over for your video explainer.Assign the job of animated video production to an esteemed video production company, such as Glowza Digital.