You may have finally decided to create an animated explainer video to promote your products or services. Besides, animated video explainers help brands increase their brand awareness while reaching the masses. However, it is important that businesses get their explainer videos right. Otherwise, they cannot make the most out of the animated explainers they create by hiring a professional video production company. The key thing for businesses to make their explainer videos stand out is that they keep their videos short yet interesting.
Additionally, it is important that businesses comprehend what they want to accomplish through their video explainers. In any case, we are going to tell you about how you can create superb animated video explainers. First, we want you to know what animated explainer videos are and how you can use them.
Explainer videos are video types with a general length of around one to two minutes. In addition, there are different types of animated explainer videos, like whiteboard animation, cartoon animation, 3D animated explainers, etc. Further, there are different ways brands can deploy animated video explainers. We have mentioned some of them:
• Using video explainers as YouTube ads
• Displaying explainer videos on the landing page of a website.
• Using animated explainers at trade shows for brand promotion.
Now, we shall tell you what you must know prior to creating an animated explainer video for your business.
In order to create a superb animated explainer, you should find out how you can make it engaging. At the same time, you should find out how you can optimize your video explainer for SEO (Search Engine Optimization). In any case, the ideal length of explainer videos falls into the following for different social media sites
• 30 seconds for Instagram
• 45 seconds for Twitter
• 60 seconds or 1 minute for Facebook
• 2 minutes for YouTube
Other than the video length, video engagement and accessibility are other things you will need to take care of. Moreover, you may use captions in the video for Autoplay to boost your SEO rankings with your video on silent. Placing explainer videos on landing pages proves very effective for businesses except if viewers do not like it. Besides, you should make sure that your explainer video is mobile-friendly, too.
In addition, you should always check your metrics to ensure your explainer video is doing good on SEO. Furthermore, you can also develop a library of video explainers of different types on YouTube. Then, you may use your video types on blogs and emails to reach your audience effectively.
Further, you should not forget to use a Call to action (CTA) in an explainer video. Otherwise, your viewers will unlikely take the action you want them to take. Partnering with a professional video production company can help you create a killer video explainer. Make sure you check the cost of animators prior to hiring one for the job.
Explainer videos are undoubtedly a powerful marketing tool for businesses to promote their brands. They are specifically handy if you use them online. However, the question still stands: How can you make a superb video explainer for your brand? There are certain things you need to keep in mind for making your video explainers stand out. Besides, the following are the things you should pay attention to for successfully delivering your message via explainer video:
1. Why are you making a video?
2. What are your target goals for the video you want to create?
3. How will you achieve your goals with a video explainer?
Within the first eight seconds of your explainer video, viewers should decide whether to watch your video or not. It is also enough time to convince your audience to make a purchase decision. Great explainer videos make the most out of their time to connect with the audience and get their attention quickly. Further, it is important that you create a concise and to-the-point video. Consumers should understand watching your video for 10 to 15 seconds what your product does.
Furthermore, the following are the things you should make sure go in your video as per your requirements to ensure you create a video that stands out among the rest:
Texts, images, and flashy visuals in your explainer video should follow a simplistic approach. Further, it is important that the audience does not get distracted while watching your video. The goal of your explainer video is to successfully explain your idea or product without distracting your audience. Thus, it is important that your animated explainer video incorporates simple and comprehensible visuals.
The voice-over is another prominent aspect of video explainers. However, your viewers cannot understand what you want to convey to them if the voice-over in your video is not clear and difficult to understand. You should make sure that the narrator in your video talks in a straightforward manner. It will aid your audience in clearly receiving the message you want to convey to them.
Any wonderful explainer video is easily comprehensible for the audience and fascinating to watch, too. The point of your explainer video is to make your audience understand what you want to convey to them. Therefore, it is important that you clearly demonstrate your product to the audience via your video and make them understand how it works. Breaking every detail into parts can help you in this regard and make your explainer video stand out, too.
If you want to make a superb explainer video, it is important that you get it right from the start. Besides, you can use your explainer videos on YouTube, at trade shows, etc, to increase your brand awareness. To finish, the following are the things you should ponder to ensure you create a superb video explainer:
1. Make the Animation Simple with Simplistic and Comprehensible Visuals
2. Make Sure That the Voice-over in Your Video Is Clear and Understandable
3. Most Importantly, It Is the Pitch that Matters the Most
In order to make your explainer video stand out, your animated explainer video should have the following in it:
A clearly defined problem that your customers are facing.
The solution to your customers’ problem that your product or service is offering.
How your product or service works.
A CTA (Call to Action) to make your customers take the right action after watching your video.
Usually, animated video explainers last around 2 minutes and 60 seconds or less. Still, the shorter your explainer video is, the better it is for your customers. In general, you should keep the length of your animated explainer video to 60 to 90 seconds with a CTA at the end of your video.
The size of an explainer video project and the project deadline can impact the cost of your 30-sec explainer video. Additionally, most promotional videos, such as animated explainer videos of 60 seconds are going to cost you $3000 to $5000 per minute. Nonetheless, the aforementioned cost can also increase based on certain factors, and we have mentioned a few of them to you already. Moreover, you should expect to pay at least $1500 to $2500 to an explainer video company for a 30-second explainer video.
Explainer videos in the animated format are of different types, and the following types of explainer videos are well-known:
2D animated explainer videos, which are created in a two-dimensional environment.
3D animated explainer videos, which are created in a three-dimensional environment and are also of high quality than 2D animated videos.