Animated Logo? Why, Where, and How to Use It?

Digital technology has brought many innovations over time. Additionally, those innovations have occurred have a fast pace. Further, motion design is one of the leading trends that digital technology has brought to us. For the same reason, animated elements have become a core part of powerful logo designs. Nowadays, many brands deploy animated logos (moving logos) for marketing and portraying their brand identity to their audience in a fascinating manner. Additionally, we are going to discuss logo animations (animated brand identities), why, where, and how, in this post in detail.

Logo and Animating It

Why An Animated Logo?

When it comes to animated brand identity, the level of animation varies from simple motion to mesmerizing animation effects. Besides, a moving logo allows brands to present their brand identity to the audience in a dynamic and contemporary manner. Further, it helps brand convey their brand character and message to their target audience.

There are various reasons for brands to create and use animated logos. One of the reasons for brands to use moving logos is to stand out from their competitors in the completion. Further, businesses (brands) need an animated brand identity because of the following reasons:

1. An Animated Brand Identity Helps Brands Convey Their Original Image:

Undoubtedly, the logos of some brands look very much similar. At times, brand logos look similar to are of competitors. However, adding some motion to a logo aids brands in bringing uniqueness to their logos. Besides, animations entail the combination of original graphics and distinct visual effects.

For the same reason, some brands create their animated brand identity to set part in the competition with an original brand image. You may also create an animated logo for your business to distinguish yourself from the competition with your original image.

2. Logo Animation Helps Businesses Increase Their Brand Awareness:

According to many experts, “people comprehend dynamic images and video content better than static images.” By the same token, many businesses create animated logos to draw the attention of customers to their brands effectively. Additionally, logo animations can last for ten seconds, too, which increases the chances of customers recognizing brands. Hence, you may also create a moving logo to increase your brand awareness while attracting more customers to your brand.

3. An Animated Logo Allows Brands to Leave a Pleasant First Impression on Their Customers:

The first impression of a business has a great influence on customers to decide whether or not to connect with it. Additionally, a logo is what first represents a brand. For the same reason, brands need to create a logo that makes a positive first impression on their customers. Logo animations allow brands to do it effectively; hence, you may also create an animated brand identity for your business.

4. A Moving Logo Provokes Positive Emotions in Customers about a Brand:

Everyone, including customers like fresh and bizarre ideas; furthermore, moving logos helps businesses surprise customers in a fascinating manner. Mesmerizing logo animations act as a trigger for businesses to evoke emotions, like excitement, joy, and interest in customers. Therefore, you may also create a moving logo to evoke positive emotions about your brand in customers.

5. An Animated Logo Effectively Tells a Brand Story:

Logo animations are also great for storytelling. they allow business owners to explain the nature of their business in a detailed manner. Put differently, an animated brand identity aids businesses in telling their brand story to the audience in a unique way. Thus, you may also create a short video of your animated logo to uniquely tell your brand story to customers.

Additionally, it is important that you find and choose a reputable animated video production company to create your custom animated logo. At the same time, you should enquire about the cost of logo animation. If you do, it will allow you to choose the right animator to create your animated brand identity within your budget.

Where to Use Your Animated Brand Identity?

You can deploy your animated brand identity in different ways to make your brand stand out and increase your brand awareness. Here are different platforms where you may use your animated brand identity:

1. Social Media:

Nowadays, people spend a lot of time online on social media surfing the internet, and communicating with their social contacts. Therefore, it is a good idea to use your custom logo animation on social platforms, like Facebook, Twitter, etc., to connect with your potential customers and increase your brand awareness.

2. Company Website:

A website serves as a Curriculum Vitae (CV) of the company. Further, it is important for companies to ensure their websites work effectively and positively portray their business image to customers. By the same token, you may use an animated brand identity on your company website to portray your positive brand image to your customers.

3. Presentations:

Companies have to arrange different presentations, like product demos or business meetings. Including logo animations to slides help businesses add original elements and creativity to their presentations. Therefore, you may add your animated logo to slides to convey your business professionalism and originality in presentations.

4. Promotional Videos:

Adding an animated logo to a promotional video aid in polishing the promo video. Thus, you may deploy your animated brand identity in promotional videos to make your brand stand out.

Where to Use Your Animated Brand Identity?

You can create a brilliant custom logo animation and make it stand out, based on the following:

‣   Know your business goals beforehand, in addition to your brand personality.
‣   Understand your target audience to make sure you successfully convey your brand message to your audience.
‣   Try to surprise customers with your custom logo animation.
‣   Keep your video of an animated logo short, under 10 seconds at most to make customers recognize your brand.

Conclusion

Here is a recap of the benefits of creating an animated logo for your business:

1. An Animated Brand Identity Helps Brands Convey Their Original Image
2. Logo Animation Helps Businesses Increase Their Brand Awareness
3. An Animated Logo Allows Brands to Leave a Pleasant First Impression on Their Customers
4. A Moving Logo Provokes Positive Emotions in Customers about a Brand
5. An Animated Logo Effectively Tells a Brand Story

Additionally, you can use your custom logo animation in different places. Such as social media, company website, presentations, and promo videos. Lastly, understanding your business and target audience in advance will help you create a brilliant custom logo animation for your brand.

FAQS

1. What Makes a Logo Animation Stand out?

In order to make a logo animation for your brand to stand out, hire the right person to create it. Hiring a professional animator can help you create a one-of-a-kind logo animation for your brand. Besides, professional animators stick to the best practices for creating custom logo animations for brands to stand out. Moreover, it is important for businesses to keep their custom logo animations short, simple, and awe-inspiring, to make their animated brand identity stand out.

2. Why Do Companies Animate a Logo, Should I Create an Animated Brand Identity, Too?

Companies know how beneficial it is for them to have an animated brand identity. For the same reason, they hire professional animators to create custom animated logos for their brands. Moreover, here are reasons companies and you have for creating an animated brand identity:It aids businesses in increasing their brand awareness.Further, it allows companies to acquire an original brand identity.Customers better recognize a business with an animated brand identity.

3. Where May I Use an Animated Logo If I Create It for My Brand?

There are loads of platforms you have for using an animated logo for your brand. Moreover, utilizing your animated brand identity at different places will help your brand increase its awareness and also stand out among competitors. Here are the different platforms you have for using an animated logo:Social Media,Company Website,Presentation,Promotional Videos.

4. How Can I Come up with a Brilliant Custom Logo Animation for My Brand?

You can create a brilliant custom logo animation for your brand if you hire the right person to create it. Hiring a professional animator, like one from Glowza Digital can help you create a brilliant custom animated logo for your brand. Nevertheless, make sure that the custom logo animation that a professional animator creates for you meet the following requirements:Animation is simple yet reflects your brand personality to the audience perfectly.Logo animation is short but awe-inspiring for your customers.