Top 7 Ecommerce Product Video Ads to Watch in 2025

You need to capture your audience’s attention to effectively promote your ecommerce products. This is where an ecommerce product video ad can prove handy for your brand. However, it is important you create your advertisement (advert or ad) well. That is to say, you create an ad that holds viewers’ attention and lets you communicate your brand message effectively. 

All you need are captivating visuals and engaging storytelling to make your ecommerce video ad stand out. In this post, we’ll talk about the top 7 ecommerce video adverts. You can take inspiration from those ads to come up with your own. But before that, let’s share reasons for creating ecommerce video ads and the types of ecommerce videos you can create.

Reasons to Create Ecommerce Video Adverts

Here are our three reasons to justify why ecommerce video adverts are worth the investment:

• Encourage Purchase Decisions

According to various online sources, 72% of customers prefer learning about products or services (offerings) through videos. Not to mention, watching product videos encourages prospective buyers to make purchase decisions. Thanks to the fact, videos allow you to communicate your message to customers fast and effectively! There, you have our first reason to invest in ecommerce product video adverts. E-learning video production, for example, provided that you sell online courses.

• Earn Trust and Credibility

Unlike other forms of content, video uses vocal and visual cues. They allow your customers to see actual people using or talking about your offering. In other words, they allow them to relish a brick-and-mortar store-like experience. As a result, your customers start trusting your brand more, letting it earn credibility. 

In addition, video content allows your customers to see the people behind your products/services and humanize your brand. This is especially true for live-action videos that live-action video services specialize in creating. So, you have another good reason to create ecommerce video ads with humanized branding.   

• Win Conversions Better 

You can effectively highlight different features and benefits of your ecommerce product via a video. When you do, it will let your viewers have a much better experience of your product. At the same time, it will equip them with the knowledge regarding why they must buy your product. Consequently, they will buy and try your product, helping your brand win conversions in a better way. 

Please remember video is a powerful conversion, which marketers reveal, too. So, you may leverage high-converting ecommerce video techniques to increase conversions for your ecommerce brand.          

Different Forms (Types) of Ecommerce Video Ads

The following are the different types of ecommerce video adverts you can create:

Product Videos 

Product videos allow you to showcase the main features of your products to the audience. They allow you to convey them concisely and engagingly. Plus, they are the most common form of ecommerce video ads. 

Lifestyle Videos 

Lifestyle videos are videos that show the target audience of a product. These videos allow viewers to envision themselves relishing the benefits of ecommerce products. As a result, they encourage purchase decisions.   

Video Explainers (Better Known as Explainer Videos)

Explainer videos are videos that explainer video services are proficient in creating. These short-form videos tell the target audience about a product. That is what it does and why the product is worth buying. 

When created well, explainer videos (video explainers) help brands win increased conversions. Not to mention, motion graphics is one of the styles of video explainers.  

Unboxing Videos

Unboxing videos, as you can guess from the name, are videos that show the unboxing of the products. In these videos, you will first see a product in a package that its user unboxes later. These ecommerce videos are generally enjoyable for first-time users of products.  

Comparison Videos

Comparison videos demonstrate how a product of a certain ecommerce brand is better than its competitors. In this regard, you may see the product comparison having an edge over average products in light of the following:

• Price Difference 
• Unique Features
• Competitive Advantage 

Customer Testimonial Videos 

Customer testimonial videos are videos that show happy customers narrating their positive experiences with brands. Ecommerce brands may create them to justify that the marketing claims they make are valid.    

How-to or Demo Videos

How-to videos in ecommerce or demo (demonstration) videos are popular, too. How-to or demo videos let you showcase to your customers how to use your ecommerce product. For instance, you may sell SaaS (Software-as-a-Service) products, which your customers lack knowledge to use. Then, you can create SaaS videos to demonstrate to your customers how to use your SaaS products.    

Apart from the above-mentioned types, there are also whiteboard animations that ecommerce brands use. However, they aren’t as common as the video types above. Yet, they are impactful in educating the audience that brands create after partnering with a whiteboard animation service. 

Top 7 Ecommerce Product Video Ads to See in 2025

Here are the top 7 ecommerce product video adverts we recommend you watch in 2025 for inspiration:

DollarShaveClub.com – Our Blades Are ……. Great

“Our Blades Are ……Great” from Dollar Shave Club went viral. At the current time, this video has 28 million views on YouTube and is still counting. Here is what you need to know about this ecommerce video to take inspiration and create your own:

• What Type of Video Is It?   

This ecommerce video is a commercial.

• What Makes This Video Ad Stand Out?  

This video stands out as an iconic ecommerce video for the following reasons: 

1. It is a simple video.
2. The video is fun to watch.
3. It effectively showcases the product value that sets razors from Dollar Shave Club apart from brand-name razors. 

• Why Is This Video Worth Watching?

This video conveys the brand identity and concept behind Dollar Shave Club in a fun and engaging way. By the same token, it’s a video that is worth watching. 

📌Video Content: Explained in Brief 

This is a 90-second video that first introduces the founder of Dollar Shave Club, Mike. In the video, Mike assures their razors are great emphasizing features, like a stainless steel blade and aloe vera lubricating strip. He also points out that you overpay for brand-name razors with unnecessary features. Finally, he delivers his core message. That is to buy razors for a dollar a month from Dollar Shave Club, which sends them right to doorsteps.

Casper – This Is Where Dream Begins

Another ecommerce video that is worth watching in 2025 is “This is Where Dream Begins” from Casper. This is a short 30-second video to take inspiration from for your own ecommerce video. Here is all you need to know about this influential video:  

• What Type of Video Is It?   

This ecommerce video is a product video about mattresses that the brand, Casper offers.

• What Makes This Video Ad Stand Out?  

It stands out as a high-quality product video for various reasons, including the following:

1. The video employs unique visuals for storytelling, emphasizing the importance of visual storytelling in product ads.
2. It also utilizes CGI (Computer-generated Imagery) animation and stop motion to engage viewers.

• Why Is This Video Worth Watching?

Even though it’s a short video, it mesmerizingly blends high-quality 3D CGI animation and stop motion to convey the product idea. Hence, this is certainly an ecommerce video that is worth watching in 2025. 

Here, we want to emphasize that you can also create high-quality 3D animated ecommerce videos like that. How? You can partner with a 3D animation video service for that, like Glowza Digital.

📌Video Content: Explained in Brief 

This short-form video begins with an animated sequence of how Casper assembles the mattresses of your dream. It also highlights the benefits of the mattresses that Casper offers. That is, letting you sleep easily and stress-free. Finally, the video ends with the message of awakening your potential fresh on a new day after a good night’s sleep.  

Training Mask 3.0 – Bring on the Intensity

“Bring on the Intensity,” is another excellent ecommerce video to watch in 2025. You can take inspiration from it, especially if you sell fitness accessories online. Here is all you need to know about this video: 

• What Type of Video Is It?   

This is an ecommerce product video from the brand, Training Mask. 

• What Makes This Video Ad Stand Out?  

This video stands out because it perfectly showcases the product Training Mask 3.0 in action, targeting a specific audience.

• Why Is This Video Worth Watching?

This ad is worth watching as it makes a case for Training Mask 3.0 showing the product in action. Surprisingly, the ad doesn’t use a script, yet it is effective.   

📌Video Content: Explained in Brief 

This 1-minute long video uses the right settings and people with carefully selected background music. It sets a sports-like atmosphere to effectively convey the idea behind Training Mask 3.0.

Are you also interested in fitness or healthcare video production for your ecommerce brand? If yes, you can confidently choose Glowza Digital.  

Samsung Galaxy S23 Ultra: Epic Nightography

Samsung Galaxy S23 Ultra: Epic Nightography is yet another influential ecommerce advertisement to watch in 2025. Here is all you need to know about this epic ad:

• What Type of Video Is It?   

This ecommerce video is a commercial. It promotes the epic feature, “Nightography” of a high-end smartphone, Samsung Galaxy S23 Ultra.

• What Makes This Video Ad Stand Out?  

This video stands out from the rest as it quickly yet effectively emphasizes the Nightography feature of the Samsung Galaxy S23 Ultra.

• Why Is This Video Worth Watching?

This video is fun to watch. Thanks to its engaging yet fun script and the various low-light environments it uses!

📌Video Content: Explained in Brief 

This video showcases Mia taking pictures from her Samsung Galaxy S23 Ultra in various low-light settings. At a party, on a rooftop at night, and at a concert, to mention some of those low-light conditions or settings. When she captures a photo, everyone asks her, “Can you send me that?” The whole idea of this video is to promote the Nightography feature that the Samsung Galaxy S23 Ultra uses to capture stunning photos.

Dick’s Sporting Goods – Sports Change Lives

“Sports Change Lives” from Dick’s Sporting Goods is another excellent ecommerce ad. Here is all you need to know about this video to learn from it and create your own ecommerce brand video:

• What Type of Video Is It?   

This video is a 1-minute-long brand video from Dick’s Sporting Goods.  

• What Makes This Video Ad Stand Out?  

It stands out as an ecommerce brand video from Dick’s Sporting Goods for the following reasons:

1. It emotionally connects with the target audience of the brand.
2. In addition, it effectively highlights the brand motto, “Sports Change Lives.”  

• Why Is This Video Worth Watching?

This ecommerce video ad is worth watching because it is emotional yet meaningful. That is the positive impact of Dick Sporting Goods on people’s lives who are linked to its products.  

📌Video Content: Explained in Brief 

This video showcases several young athletes who use sports equipment from the brand, Dick Sporting Goods. It utilizes voiceovers of family members telling how sports changed their levies. The primary idea is to convey the idea of how sporting goods from Dick Sporting Goods have made lives better.

OpenSea – The NFT Marketplace with Everything for Everyone

Another influential ecommerce video to watch in 2025 is “The NFT Marketplace with Everything for Everyone” from OpenSea. Here is all you need to know about this ad:

• What Type of Video Is It?   

This is a product video about OpenSea, a well-known online marketplace for NFTs (Non-fungible tokens).

• What Makes This Video Ad Stand Out?  

This video stands out as it comprehensively explains how the platform OpenSea works, with a friendly voice-over. 

• Why Is This Video Worth Watching?

This video is worth watching because it uses nice background music and high-quality visuals to promote OpenSea. Not to mention, the voiceover in this video perfectly complements the idea behind the video.   

📌Video Content: Explained in Brief 

This video promotes OpenSea as an NFT marketplace. Using the voiceovers and visuals, it explains how OpenSea works for everyone. That is to say, both collectors and creators of non-fungible tokens. The core concept behind this video is to convey the broader appeal of OpenSea to everyone interested in NFTs.  

Etsy Has It: Search by Image: Lighting

Another inspirational ecommerce product video to watch in 2025 is from Etsy. Here is all you need to know about this “Search by Image: Lighting” video from Etsy:

• What Type of Video Is It?   

This video is a commercial video emphasizing the “Search By Image” feature of a global online marketplace, Etsy.  

• What Makes This Video Ad Stand Out?  

This video stands out as it emphasizes the prominent use of the “Search by Image” feature of Etsy to find specific items you seek.

• Why Is This Video Worth Watching?

This video perfectly strikes a balance between humor and emotion, showcasing Etsy’s Search by Image feature. By the same token, it is worth watching.  

📌Video Content: Explained in Brief 

This video tells the story of a man looking for a chandelier in an antique shop. But the product gets sold, unfortunately. Then, another person in a shop suggests that man use Etsy’s search by Image feature. Using the feature, the man finally finds and buys the Chandelier he is after. Thanks to the fact that Etsy has it! 

Wrapping up

You can effectively capture your audience’s attention to promote your ecommerce product via a video. Creating engaging ecommerce product video adverts encourages purchase decisions and increases conversions. Some types of ecommerce videos include product videos, explainer videos, and how-to videos. Lastly, we have restated below the 7 best video ad examples in 2025 to learn from and create your own ecommerce video:  

1. DollarShaveClub.com – Our Blades Are F***ing Great
2. Casper – This Is Where Dream Begins
3. Training Mask 3.0 – Bring on the Intensity
4. Samsung Galaxy S23 Ultra: Epic Nightography
5. Dick’s Sporting Goods – Sports Change Lives
6. OpenSea – The NFT Marketplace with Everything for Everyone
7. Etsy Has It: Search by Image: Lighting